“The principle of purpose,” writes Leonard Peikoff, “means conscious goal-directedness in every aspect of one’s existence where choice applies.” In this talk, Yaron Brook will explore the role of purpose in human life: Why is it important and what does it mean to live purposefully, to have a central purpose, and to integrate all of your values around that central purpose? Recorded on May 15, 2020 as part of OCON Live! 2020